Chunky Chunks™

Chunky Chunks™  was about to open when we received a call: "Guys, we need cool videos to show our project even more. We have stuffed cookies, our kitchen, employees at your disposal, what can we do? Shall we?" The project is quite extensive, were already defined brand positioning, naming, design, web, and photography processes, and now we were responsable  with audiovisual elements. We delved deeper into the previous processes with the ID's Design team Petrikór™, exchanged references, and headed to the set with creative freedom in our hands. "Yes, we shooted some seriously stuffed Chunky. Not just one, but SOME OF THEM!"

"Each store is a blank canvas, and as a creatives people, we are the artists responsible for showcasing this delicious work of art to the world."

With the intention of opening franchised stores very soon, we sought to use brand positioning, architecture, and language to create video materials that were engaging and resonated with the audience and lifestyle of these people. Something that was relaxed yet demonstrated the quality of the products and uniqueness. Without the formality and dullness of franchise standards. It's Chunky Chunks™ , Baby!

After all, it's not just about selling cookies; it's about conveying an experience,a real feel & lifestyle.

Let's continue exploring the incredible world where taste and design meet, creating creative visual assets that make customers fall in love not only with the taste but with the entire experience. It's about surprising them, showing that the environment, service, and everything that encompasses the project are as delightful as the cookies themselves.