It`s all wrong.

You are not making videos in the best way and maybe you know that. Not that there's only one right way to produce videos, but it's always good to understand a way that is as strategic and assertive as possible.It's not enough to point a cell phone, get in front of it and start talking. To be really relevant in the audiovisual's world today, you need toomuch more dedication to seek better results.

I know that something bothers you and that's what brought you here for this text.

I know that when you read the title, you may have a huge desire to make better videos.

When it comes to producing a video, it's necessary to observe, learn more and learn from the mistakes of others. Achieving satisfactory results is about knowing exactly how you want to create campaigns and content with video.

 Strategies with images have been exponentially growing in the digital environment as a tool for engagement and audience of audiences. However, producing a good video requires a lot of dedication and preparation. I mean, hours worked by several professionals to achieve something really valuable.

Of course, the intention here in this text is to make you reflect on how it all works and the common factors that contribute to your experience with videos. Today we have professional equipment easily accessible and available, separated only by an e-commerce, a click, a cart and some "good deal" on the credit card.

Many people are motivated by this ease of purchase, or the impression that it is very simple to run a production and make the mistake of trying to make their own videos supported by the famous phrase: “Before done than perfect”, “do it yourself, no matter how" without the minimum technical knowledge to achieve your goals.

Thus, they leave frustrated with the investment and the acquired result. An audiovisual production that actually brings results, goes far beyond having an illumination and  just pressing a “record button”. What else can give you a bad result or maybe even have your video viralized on some meme webpage, or humor webpage without having that intention?

It's interesting to be aware of the limitation of what we can do alone, as long as it does not damage our work or reputation. I'm not just talking about technical issues like lighting, framing, scenery or bad audio.

To do it right, there are several processes and we agree: even if you study, do it, you will not be good at everything. Your busy time will come at some point. Whether in some process or in the availability of time. 

"A clear message transmitted through an ineffective interlocutor to an audience of irrelevant interest will certainly be a problem!"

Communication must be directly aligned between the message, the interlocutor, the audience and which script and video format is suitable for success. So, when we understand the context, means and purpose of the project, we are successful in simplicity. There was a case with us that we were able to contribute to an international transaction for a beginner professional athlete through a video from which NO SCENES of his official games appeared.

This was only possible, due to the sensitivity to the case, the strategy behind the production, how this material would be made, to which market it belonged and in the hands of those who would arrive.

Our visual appeal was practically zero. At this time it's important to have a team of professionals trained to carry out projects that aim at results. Together, we created a video showing the athlete's individual physical and technical skills, with his determination and discipline during training.

With a storytelling without texts or voiceover, followed by dynamic images and a captivating soundtrack to enhance the sensations of those who were watching and evaluating. VOI LÁ! Today, he plays in England and keeps the video in personal collection with great affection.

First of all, in order not to make mistakes, it is necessary to know:

• Do I have enough technique?
• Who is this information for?
• What medium or format will be used to reach a specific audience?
• Is communication direct and clear?
• What is the channel of distribution of the message in which my audience circulates?
• What if all financial investments and human resources are adequate to the reality of what I need to communicate?
• Even if I study, am I limited or is my project limited?
• Aren't other professionals the best support and time saver?

We believe in entrepreneurship, we believe in the digital era and the power of audiovisual. 

We believe in the power of “go and do it”, as long as it is in a correct and sustainable way. From this information: consciously, how will you see and invest in your videos today? Tell me, what was the last time you fail making a video or what do you have to say about it. For me, it will be a pleasure to interact and read each one of you.

Remember: have a great coffee and pass by the shade. Ever!

See you.

Renan Leal
@renancleal