It is true, we are at a moment in history that everything (or almost everything) that we need can be found on the internet. Especially if  what do we need is directly linked to the search for knowledge and continuous improvement.

Just search for something on Google - or even YouTube, which is already one of the great sources of research - to show thousands of results, such as articles, videos and materials related to you. Not to mention, the power of the ads they put in the middle of the timeline exactly what we were thinking on in our minds.

In the digital age, knowledge growth was already exponential due to times of crisis, and this brings new business opportunities within this relatively new market.

Why videos?

The videos have won the preference of audiences and driven by the engagement of content in various sectors and it's make  people to produce their own videos. I have already commented a little on this in another article.

This is what I want to help you see from another perspective.

Currently, the equipment facilitates the execution of captures of images and audios with automatic systems and regulators, making satisfactory recordings even through smartphones in the people's hands.

What people usually do not see is the same as that the images are perfect, without technical errors, or eloquence by the interlocutor, in some way they can have an editing intervention.

Whether to adjust a format, ideally, balance the light, insert some information or caption, upload the correct way to be consumed by the audience on any content platform.

At that moment, how people separate with a situation of discomfort and struggle (between despair and hatred) with programs and applications to edit their materials that have been generated. So, what are the consequences of that?

Editor has time, you don't!

The editing process, like all detailed work, requires time and dedication. Even from an already experienced professional. Now imagine you are facing unfamiliar software, with thousands of tools and features under the pressure of the deadline for delivering the content in sight.

How much time are you going to spend to make something at least acceptable? Wouldn't it be more productive if you were to focus on your main activity and advance content, strategies and the like of your work? Editing takes time that you don't have.

With an editing professional you gain speed in production and especially in the time of delivery of the material for placement in your media. Not to mention the financial and time savings to accomplish the task. How much does your time cost and what have you invested in?

Editor create values in you work!

There are ready-made mechanisms called templates, which at first even serve those who are at the beginning of the adventure through the universe of videos. But there will be a time when your content will have the same language and even aesthetics of several other videos and it will be one more, in the middle of the digital market and content commodities. Editing with templates makes you the same as everyone.

In this way, it can cause your engagement to be less than desired or to drop over time. Everything about digital is very dynamic and transitory, and nothing else captures the attention of your audience because it is more of the same.

The Editor has this ability and sensitivity to personalize and adapt his videos in language and aesthetics so that he arouses the interest and engagement of his audience, delivering his content and message through audiovisual resources that lead to the recognition, authority and other objectives that you seek . He knows the shortcuts of what works and what looks good. If you were to edit, wouldn't you just copy something or someone you think is working, whether it is from your market or not?

Believe. Many customers come to us with these “low cost & do it ourselves”, “I'm starting & I don't have to” arguments, or invest in “magic solutions” for paid apps and software, whether or not to start their videos.

Even with our budget, opinion and guidelines for investing, they opt for this “more accessible” resource.I can't remember any of them who have achieved continuous results, because at some point they had to change the way they did it, often wasting all the time and effort previously dedicated.

Some are aware and even return to tell the experience of doing with their own means and what they have learned, and then with attentive ears we look for a new solution and if we have anything more to say.

Why not start in the right and sustainable way, including production and especially the editor as a structural and strategic part in your production of audiovisual content?Tell me there, if you have had any experience like this or what is your opinion on this subject! For me, it will be a pleasure to interact and read each one of you.

Remember if:

Have a good coffee and pass by the shade. Ever!

See you.

Renan Leal
@renancleal